Case Study

From invisible supplier to digital industry force

Bücker GmbH — software trading and IT licence consulting

For Bücker GmbH, software trader and IBM partner, we rebuilt brand and website from the ground up — a logo with a pixel grid, a color code around a deep purple, and a shop-like system for more than 23,000 IBM licences. The result: from under 50 to more than 1,200 organic visitors a month, over 1,000 keywords in the top 100, without an advertising budget.

Technology
Branding
Graphic Design
UI/UX Design
Web Design
3D Visualization

The website redesign for the software trader Bücker GmbH strengthened the company's digital presence. We developed a modern corporate design with a new logo and a clear structure to reflect their expertise better. (The protagonist and the animation are AI-generated and serve as an introduction to this case study.)

The horizontal version in white on a purple background

The final brand in four applications: stacked and horizontal, on white and on the house purple. The grid in the bowl of the B picks up the tiles that run through the entire identity.

The logo development for Bücker GmbH took many directions, but one thing stayed constant: the striking purple. This bold color gives the brand an unmistakable presence and reflects the company's strength and professionalism.

Animation in which the weights of the house typeface morph into one another — The sans serif brings clear structure and outstanding legibility. Its elegant rounded forms give the site a modern, unmistakable presence. PT Sans Regular takes over where Nunito has opened up the space — a dialogue of form and content, loud and quiet in turn.

Color swatch of the house purple 322B80 with RGB and CMYK values — The color scheme for Bücker GmbH combines bold but balanced tones that give the brand a modern and professional presence. A deep purple dominates as the primary color and conveys strength, confidence and creativity. It is complemented by an intense pink that sets lively highlights as the accent color and brings out important elements without becoming obtrusive. A clear blue provides a calming balance and gives the overall picture a fresh, harmonious note.

Color swatch of the accent pink E9009A with RGB and CMYK values — The color scheme for Bücker GmbH combines bold but balanced tones that give the brand a modern and professional presence. A deep purple dominates as the primary color and conveys strength, confidence and creativity. It is complemented by an intense pink that sets lively highlights as the accent color and brings out important elements without becoming obtrusive. A clear blue provides a calming balance and gives the overall picture a fresh, harmonious note.

Two IBM certificates as floating tiles: QRadar XDR in pink, Watson Speech in dark blue — We were using glass tiles long before Apple made them a trend. These minimalist, transparent elements not only give the site a futuristic look, they make the content float. They bring an unmistakable elegance and technical finesse into the design.

Six IBM product tiles in a grid, alternating pink and dark blue — We were using glass tiles long before Apple made them a trend. These minimalist, transparent elements not only give the site a futuristic look, they make the content float. They bring an unmistakable elegance and technical finesse into the design.

Icon tile: a hand holding a coin — for fair prices — The iconography is simple and intuitive, perfectly matched to the target audience. It picks up the elements of the logo and translates them into clear, easily understood symbols. That keeps the design modern and underlines the brand identity.

Icon tile: three people as a group — for consulting as a partnership — The iconography is simple and intuitive, perfectly matched to the target audience. It picks up the elements of the logo and translates them into clear, easily understood symbols. That keeps the design modern and underlines the brand identity.

Laptop mockup of the home page on a pink background, with the claim “Concentrated power of experience and expertise” — More than 23,000 IBM licences sit visibly on the shelf, list prices included. Only the path doesn't end in a checkout, it ends in the contact form — the way into the consultation.

Laptop mockup of the “HCL & IBM Gold Partner” landing page on a blue background — More than 23,000 IBM licences sit visibly on the shelf, list prices included. Only the path doesn't end in a checkout, it ends in the contact form — the way into the consultation.

The imagery was rethought from scratch, with people at the center. A “cool” grandpa was chosen as the friendly face, to show that even complex topics can be approachable and accessible. This character brings personality into the design and is also used on social media to create a modern, inviting atmosphere.

The new design is striking and easy to apply. Whether business cards, letterhead or a social media post.

Advertising panel at a bus stop with the motif “More than 20 years of consulting experience” — An advertising banner as a modern eye-catcher. It doesn't just stand for creative advertising, it makes everyday design shine in a completely new light.

From underdog to industry force, with AI

Bücker online? Practically invisible. No conversions, barely any visitors, no organic reach. Anyone who found the site was more likely to get the feeling they had landed with a small local supplier. Not with a strategically positioned licensing and IT service partner with national reach. The discrepancy was obvious. It was time to correct the picture.

Our approach was clear. No readjusting, no digital make-up, but a complete restart with an attitude. The aim was to make Bücker look bigger, more structured and more assured in the digital space, without pretending to be something else, but with a clear statement. We developed a new corporate identity with a considered logo, a deliberate color code and precisely chosen typography. The new look was not only supposed to appeal, above all it had to work. Build trust, give orientation, prepare the next click.

The heart of it: a website that doesn't look like an IT service provider, but like a digital sales professional. More than 23,000 IBM licences were built in, large and visible, list prices included. Users browse, compare and find the right product — only the buying process doesn't end with a checkout, it ends with a contact form, the way into a personal consultation. In parallel, together with the Berlin system house Dacher Systems, which wrote the entire backend, a technical foundation came about that convinces Google too: every single licence has its own page. The result is a massive rise in organic traffic — from under 50 monthly visitors to more than 1,200, over 1,000 keywords in the top 100, without ads and without an advertising budget. Today there is a brand that delivers digitally what it has long promised professionally.

Client: Bücker GmbH
Studio: Creative Agency WAGEMUT
Services: Branding, Graphic Design, UI/UX Design, Web Design, 3D Visualization
Industry: Technology

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