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Case Study

A cigarette break turned into a partnership

YASDA — website, trade fair appearances and campaigns since 2020

A cigarette break in the same office building turned into a partnership lasting years: a website redesign for four target groups, a timelapse that sold a machine, two trade fair appearances with 3D worlds and the “Mother Machine” campaign for EMO 2023.

  • Technology
  • Manufacturing & Industry
  • Public Relations
  • Print Media
  • Marketing & Campaigns
  • Exhibition Design
  • 3D Visualization
  • Branding
  • Brand Strategy
  • Film & Motion Design
  • UI/UX Design
  • Web Design
  • AI for Content and Production
The word “YASDA” as a collage of project imagery, with “It’s a love story” above it

Machines that build machines

Graphic reading “Yasda builds machines” with a machining center from the PX30i series
The precision of YASDA machines when machining even the hardest materials is unmatched worldwide.

First Touch, 2020

Two hands reaching out towards each other, the YASDA logo on the left, the WAGEMUT logo on the right
In early July 2020 came the first contact with Yasda, who had their office in the same building. Sebbo stepped outside the entrance for a quick cigarette break and ran into Shō. The Story begins~

New in Germany

Satellite map of Europe with a red dot on Germany and the words “new in town…”
Two video stills of Shō at his desk, with the handwritten words “Moin!” and “need help?”
After a few short conversations, the brief for the redesign of the corporate website for Europe/Germany came in at the end of August 2020.

Four target groups, one site

The words “Redesign — Homepage 2021” in black on white
Monitor showing the new home page in front of the word “Redesign”
In January 2021 the new site went into beta. The main requirement: four target groups, each addressed on its own terms — by number and orientation of axes, industry and model designation.

Go-live in February 2021

Tablet showing the home page: the claim “0.00001 — Accuracy is our pride” and the product overview
Tablet showing the Service, Mother Machine and News sections of the new site
Another view of the new website on a tablet
February 2021 brought the long-awaited go-live — a quantum leap for the European market.

A film that sold a machine

The words “Case Study — Schürfeld 2021” in black on white
Does a well thought-out communication strategy bring more sales? Absolutely! The timelapse video below is the proof.

Installation in timelapse

Timelapse of a YASDA machine being installed in the hall
The YASDA case study for the client Schürfeld: in March 2021 the timelapse video of a YASDA machine being installed was made. Shortly after it was published, it led to the sale of another machine.

AMB 2022: taking the machine apart in 3D

Graphic reading “3 + D + trade fair, AMB Expo 2022” with a tablet and the invitation “Visit us”
Next stop: AMB Expo 2022. Show the trade fair visitors the latest technologies without having to take a machine apart for it? Blender 3D is the answer!

A tour in five stops

Roll-up reading “Start the tour” with a QR code on a red background
Overview of the five stops, from “Start the tour” to “The spindel”, each with a QR code
Tablet showing the interactive 3D view of the YBM 950V, alongside “interactive” and “informative”
A visitor experience journey was devised and built for the trade fair.

Impressions from the stand

Edit of the trade fair work for the AMB Expo
Impressions of the work for the trade fair.

Presentation films with 3D

Film still: two views of the saddle structure, with the caption “A unique saddle structure”
3D exploded view of a machine, the panels floating away
3D view of the inner workings of the YBM 950V on a grey background
Film still from the assembly: an employee in front of the spindle production
Two employees hand-scraping a guideway
Film still “High quality machining”: a spindle being machined
Video production of various YASDA presentation films with 3D animations.

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The handout for the YBM 950V

Cover of the handout with the machine and the claim “0.00001”
Open double-page spread with floor plan and technical data
Another page of the handout on a red background
In print or digital, the handout for the YBM 950V Ver.V makes its case.

The term “Mother Machine”

Graphic reading “Mother Machine — EMO trade fair 2023” with one black and one red cube
As early as the end of 2022, after the successful AMB Expo, YASDA came to us to plan a concept for EMO Hannover. The goal: to claim the term “Mother Machine” for YASDA.

Concept and roadmap

Graphic reading “Concept. Trade fair 2023” with a web of red circles and lines
Spring 2023 saw the concept and roadmap for EMO 2023 take shape under the theme “Mother Machine”.

Landing page and direct mailing

Two tablets showing the EMO landing page: “Mother Machine?” and the ticket promotion
The trade fair flyer as a direct mailing
Alongside a landing page where prospects could book guided tours at the fair, a flyer was designed as a direct mailing.

And the website followed suit

Overview of the new website building blocks: blog, free tickets, highlight section
Another view of the microsite on the theme of Mother Machine
The website followed suit: a new microsite, a blog category and further sections — all around the theme of “Mother Machine”.

Three worlds, three colors

Film still “White World”: the machine in the glass cube on a white background
Film still “Red World”: the same scene in red
Film still “Black World”: the same scene in black
The 3D videos all have their own world with their own color scheme.

The campaign in three parts

First part of the campaign: the machine takes shape inside the cube
Second part of the campaign
Third part of the campaign
A campaign built and presented in individual parts over weeks. The story: YASDA Mother Machines are able to produce the individual parts that new Mother Machines can be built from. An ecosystem emerges.

Everything in one film

The full film with all three worlds, made in Blender 3D
The complete video with all the worlds and shapes, made entirely in Blender 3D.

A conversation with Sho Tanaka

Interview with Sho Tanaka, Managing Director of YASDA Europe GmbH
Exclusive interview with Sho Tanaka, Managing Director of YASDA Europe GmbH, about working with WAGEMUT.

Engineers as AI avatars

Graphic reading “AI generated Avatars” with a red “AI” on a screen
For a new YASDA project we used AI avatars trained on photos of real engineers. They mirror the authentic appearance and personality of the team members. That let us present content from several perspectives: the avatars explained technologies precisely, gave insights into ways of working and introduced new products.

Three avatars, three perspectives

AI avatar of a YASDA engineer in a black polo shirt
AI avatar of a woman from the YASDA team in a dark blazer
AI avatar of another YASDA engineer in a black polo shirt

Keep developing instead of standing still

The partnership with Yasda since mid-2020 marks an impressive run of success that began with the comprehensive redesign of their website. Across a range of projects our creative studio was able to prove its broad set of skills — from the modern website to trade fair appearances, 3D films and print media.

The case study not only offers a look at an aesthetic transformation, it also reflects how the communication was strengthened and consolidated. With the successful redesign of the website we helped Yasda not only to change their appearance, but also to sharpen their identity.

The road to success with Yasda shows that a bold approach to change can lead to lasting success.

Client
YASDA
Studio
Creative Agency WAGEMUT
Services
Public Relations, Print Media, Marketing & Campaigns, Exhibition Design, 3D Visualization, Branding, Brand Strategy, Film & Motion Design, UI/UX Design, Web Design, AI for Content and Production
Industry
Technology, Manufacturing & Industry
  • Collage of all the campaign imagery, ads and trade fair materials
  • The YASDA logo in red on black