Case Study

A brand quieter than its product

Quiet Please — brand development and web shop for sound-absorbing interiors

Quiet Please sells sound-absorbing furnishings for new work offices — colorful, flexible, modern. The brand had to step back behind them and still stand out. The initial Q became a brandmark that shows the product at the same time; its hollow circle becomes a stage across the whole brand, one on which every product can stand for itself.

Design & Architecture
Manufacturing & Industry
Branding
Graphic Design
UI/UX Design
Web Design
Naming

An open-plan office with yellow acoustic elements on the wall and desk — The product presentation is colorful and varied. The brand has to pull off a smart balancing act here: enough restraint to support the imagery ideally, and at the same time enough accents to stay in the memory as a distinctive brand.

A bright canteen area with colored ceiling sails — The product presentation is colorful and varied. The brand has to pull off a smart balancing act here: enough restraint to support the imagery ideally, and at the same time enough accents to stay in the memory as a distinctive brand.

First step: a white hollow circle with the word SPACE — How the brand came about: the brandmark was meant to pick up the initial “Q” and depict the product at the same time.

Second step: the same circle, broken open into SPACE + PROTECTION — How the brand came about: the brandmark was meant to pick up the initial “Q” and depict the product at the same time.

The result is a strong, simple graphic in which name, product and subject communicate in unison.

The elements of the brand identity can be derived from the components of the brandmark. This creates the basis for restrained but distinctive brand communication.

A yellow wall panel stands in the white hollow circle on a black background — The hollow circle becomes a space and offers a platform for staging the individual products.

Several colored partition walls stand staggered in the same hollow circle — The hollow circle becomes a space and offers a platform for staging the individual products.

A laptop with the homepage: “Endless variety!” in the serif — Typographically, the font “Nexa Text” forms the floor of the brand. Character and voice are defined by “IBM Plex Serif”.

A tablet on a dark background shows the Inspiration and Products pages — The brand's color language is kept dark. This gives the high-quality, chromatically varied imagery of Quiet Please enough room to take effect.

Three advertising motifs in red, blue and yellow: “Quality you can hear!” — The accent colors are used mainly in connection with graphic elements such as cut-outs.

The color palette as stripes: black, white, two grays, red, blue and yellow with values — So that highlights and distinctions can be placed deliberately, the color palette contains three further accent colors taken from the three most used product colors.

An editorial layout: “endless variety” in the black circle, in front of it staggered partition walls — At Quiet Please we used a unique design to present the broad range of products in an impressive way. A dark background forms the basis, while a white circle serves as the recurring underlying graphic. The product graphics and images are deliberately picked out in color. The result is unmistakable, easily recognizable communication.

Four illuminated poster cases at night, each in a different accent color — The Quiet Please brand communicates discreetly, but it can also captivate and stand out.

A laptop shows the product page with imagery and color selection — The core concept of the website focuses on guiding the user properly. All products are accompanied and supported by moods, in order to create the most pleasant atmosphere possible and to show exactly what each article is capable of.

The page section “Inspiration” with four room examples side by side — First the potential area of use is shown with an example, accompanied by first sample products.

The section “Our products” with detail view and color picker — In the second step, the desired product can be specified.

A concept with contrast

WAGEMUT does not stand for more of the same — WAGEMUT stands for making a mark, making a difference and creating contrasts. With the Quiet Please brand, that is exactly what happened.

We often see companies taking the competition as their model when it comes to communication, which frequently means the only way left to stand apart is on price. What it takes, though, are recognizable, memorable accents that catch the eye and anchor themselves in the memory. In Quiet Please we had a client who understood that one hundred percent and went a bold route against the current together with us.

In developing the brand in the audio new work interior field, with a minimalist web shop as its landing page, we perfected the conception of shapes, colors, typography, graphics and editorials in harmony with the imagery of the products on offer.

A thorough market analysis let us develop a concept whose implementation not only secures the company a place in the competitive field, but also makes the Quiet Please brand stand out and put it above eye level with the competition. We shaped a brand that lives up to demanding market conditions and at the same time stands powerfully next to its large rivals.

Our case study shows how a unique approach and a well-considered concept can lead to coherent results. From logo design and form-giving through to the color concept, we designed the entire web presence of Quiet Please from scratch, and exceptionally so. The success of our work shows that boldness pays off. ;)

Client: Quiet Please
Studio: Creative Agency WAGEMUT
Services: Branding, Graphic Design, UI/UX Design, Web Design, Naming
Industry: Design & Architecture, Manufacturing & Industry

Share our work