Case Study

The made-to-measure flat roof, redrawn

EPDM Flachdachplanen — corporate identity, web presence and one process less

“The made-to-measure flat roof” — the motto was in place, the identity was not. For the long-established company EPDM we created a corporate identity with the hand of technical drawing, a new web presence and above all a process optimization: video guide, measurement template and upload take the quote request off the customer’s hands and several hours per site measurement off the company’s.

Real Estate
Manufacturing & Industry
Brand Strategy
Graphic Design
UI/UX Design
Web Design
3D Visualization
Product Photography & Content

Animation: the new website building up on a screen

The letters EPDM sit in the crossed axes of a construction drawing — the logo speaks the technical language in which every flat roof is planned.

Two roll-ups in the new design: “Your own EPDM flat roof made easy” — Examples of the newly created corporate identity applied to a wide range of print products.

After: the new home page on a monitor, light and tidy — After and before: from the all-over yellow site to a completely new web presence — a bold step for a long-established company.

Before: the old site on the same monitor, yellow across the whole screen — After and before: from the all-over yellow site to a completely new web presence — a bold step for a long-established company.

Mobile home page with the 3D model of a flat roof — On the desktop as well as on mobile, the website shines with high-contrast colors and optimized user guidance.

Mobile product overview with the membranes and accessories sections — On the desktop as well as on mobile, the website shines with high-contrast colors and optimized user guidance.

The horizontal word-and-image mark “EPDM Flachdach Planen” on black — The EPDM word-and-image mark bridges the gap between the brand’s services and its products.

Explainer video: how a flat roof is measured and sketched correctly — The six-step video guide walks through the most important tasks for measuring and sketching the area to be worked on as precisely as possible.

Animation: a house building up layer by layer on a white slab — A few of the many 3D assets that illustrate the services.

3D asset: a cross-section of the ground with pond liner — A few of the many 3D assets that illustrate the services.

Creating quotes made easy

The video guide and the measurement sheet give customers as much support as possible when obtaining a quote. That allowed the company to significantly simplify an extremely laborious and time-consuming process.

The process optimization consists of a video, a template and instructions for carrying out the site measurement, plus the option of uploading the document directly. The six-step video guide walks through the most important tasks for measuring and sketching the area to be worked on as precisely as possible.

The measurement information sheet consists of a detailed explanation plus room for a sketch and an illustrated guide that refers to the video mentioned above. Time saved per site measurement: several hours!

Client: EPDM Flachdachplanen
Studio: Creative Agency WAGEMUT
Services: Brand Strategy, Graphic Design, UI/UX Design, Web Design, 3D Visualization, Product Photography & Content
Industry: Real Estate, Manufacturing & Industry

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