The smart & fast way for our launch – and for yours!
For those who seem to live under a rock and have not noticed yet: our website got an upgrade a while ago – a sexy new coat of paint! We will spare you the details, because you can read all about it in our other blog post. Just click here ;-)
Today it is about the release format of our website: the MVP. Let's talk about it. MVP stands for Minimum Viable Product, and no, it has nothing to do with the Most Valuable Player in sports (sorry, LeBron!).
Don't worry, at first it was all Greek to me too.
So what the hell is a Minimum Viable Product? It is not that complicated. Imagine you want to create a website. Instead of spending months on planning and development, you decide to put together only the essential elements first and go live. That means you put the basic functions and content on the website without aiming for perfection. For us that went really fast, and so our website became (y)our digital point of contact in no time.
With an MVP you focus on the essentials to bring your idea to market quickly instead of investing time and resources in extensive planning. This allows you to get feedback from users and improve. It is an agile approach that lets you respond flexibly to change while building a solid foundation for future development.
Why MVP? Here are the pros and cons summarised for you:
Advantage 1: Kickdown – the fast start
MVP means you do not spend years planning and developing your website. You grab the essentials, blast them out, and voilà – you are live! For us it happened in a flash, and our website was online in no time. Well, considering we are a troop of little perfectionists with dozens of other projects running, it really was fast.
Advantage 2: Real feedback
When you step on a stage, you immediately hear whether the audience is going wild or falling asleep. It is the same with an MVP. We published our website and then listened to what people had to say about it. The feedback was honest and helped us optimise our website on the fly.
Advantage 3: Creative freedom
MVP also means having the freedom to be creative without drowning in endless meetings and planning. You implement your ideas without the constant search for perfection. That opens the door for bold experiments – just like our new branding statement, aka our own website.
But wait! There are of course a few things to keep in mind:
Disadvantage 1: Under construction – not finished yet
Your MVP website will not be perfect – that is the whole point. There may be bugs, not all features are available and the design might not be one hundred percent yet. For us the best example is the "Work" section on our website. Click on industries and you see how many case studies we are actually still missing and how much there is left to do. Not that the finished work isn't ready – it is just waiting for its individual, hot, lovingly crafted case study, and that takes time. But that is part of the deal.
Disadvantage 2: Risky (but no risk no fun… right?)
The MVP game is a risk. You expose your website to the public without knowing how it will be received. You might also make mistakes and have to change things later. But you know what? Mistakes usually bring a fresh perspective!
Disadvantage 3: Pressure
Let's stay with the stage comparison – when you step on stage, you have to deliver. It is the same with an MVP website. People may not expect much, but you still have to perform and keep going. The pressure can be tough at times, but it motivates you to get better.
Why did we choose an MVP?
Why did we decide on exactly this kind of MVP? Because we are passionate creative minds who bet on creativity and daring rather than perfection. We wanted to implement our ideas quickly, listen to the feedback of our community and keep improving the website.
We are proud of what we have achieved so far and cannot wait to see you on our digital stage. So drop by, check it out, and let us know what you think. Because in the design world it is all about being bold, taking risks and always being ready to go! See you online – stay fresh, stay creative! 🚀🤘
"You have to be able to accept failure to get better. You can't be afraid to fail – that's the only way you succeed. You're not going to succeed all the time, and I know that." LeBron James
