Case Study

Headfirst into the world of music

Gravitate Music — design and development of a platform for professional productions

Gravitate Music is an invite-only platform for professional music productions. We got to handle design and development as a Minimal Viable Product: a player that shows tracks not as a timeline but as a soundwave, hashtags to search on with, stems instead of a plain download — and a color system in which every genre has its own tone.

Professional Services
Arts & Culture
Entertainment
Branding
Graphic Design
UI/UX Design
Web Design

A laptop in neon light showing the platform's playlist overview

The Gravitate Music showreel — Curious who Gravitate Music actually is? Let this gripping video surprise you and get to know our client! Video editing and sound by Andy Gbormittah, Shan McGinley and Eleonora Quadri.

Animation: the wireframe draft turns into the finished page section — From a wireframe to the finished product, which shows in an exciting way which productions the platform has already been used for.

The color palette as vertical stripes across the whole spectrum — With an exciting, vivid color palette we turned the variety and the fascinating range of Gravitate Music into a visual firework that electrifies the senses.

Genre tile Afro Beat in blue-violet — Every genre was given a vibrating color that works like a kaleidoscope of soundscapes and carries you off on a visual journey where the music dances with the colors.

Genre tile New Wave in pink — Every genre was given a vibrating color that works like a kaleidoscope of soundscapes and carries you off on a visual journey where the music dances with the colors.

With the brilliant logo, designed by Lemuel Dufez (Devoted to God) and Matt Taylor, the foundation of our design was laid.

A producer with headphones at a laptop, the list of results on screen — The player was developed specially for professional producers and offers a wealth of settings and filters that make a targeted search possible.

A smartphone showing search and filters lies next to a pair of headphones — Desktop focus, but mobile not forgotten. Press play and use the application on mobile without any restrictions too.

A hand holds a smartphone with the player running in front of a colorful gradient — Desktop focus, but mobile not forgotten. Press play and use the application on mobile without any restrictions too.

The player bar at full width: soundwave, running time and the tools below it — The player — the heart of the development, inspired by what users asked for, then optimized and lifted to a professional level to offer a wealth of advanced options. Get ready to elevate your music experience!

A fusion of design and development

Welcome to the heart of our development — the player that rocks the music world! Based on user requests we designed it with an eye for detail, for a groundbreaking user experience on a professional level. Here you find everything you need for a professional production — and a good deal more.

Our mission was to develop a platform in which the music library is integrated directly into the website. Users should be able to interact with soundtracks right inside the player. Gravitate Music follows an invite-only system here — nothing happens without a login. Even so, we have offered a small glimpse into the exclusive platform.

We did a thorough job of not simply presenting the track with an ordinary timeline. Instead we chose dynamic soundwaves that make the unique frequency structure clear through every single peak. Whether you are an experienced sound expert or new to music research — every beat is understood in a cool and intuitive way.

And the hashtags below? They are not just good-looking, they are practical too! Click them and explore the vibe that makes the track special, to find exactly what you are looking for — or to refine your search further.

Speaking of search: we know, of course, which professionals use Gravitate Music. We equipped the player with countless options. Among them different track versions, metadata insights and automatic suggestions for similar hits. Sharing is easy too — with colleagues who are on the platform, or by simply copying the link.

And if you love the track, we have more to offer: sort it into project folders for perfectly structured work, or download it. But careful: our player is not just an ordinary downloader! Besides the simple download you can also download the stems — the individual layers of the track such as drums, vocals and more.

Gravitate Music — a player that, thanks to us, leaves nothing to be desired. Rock on! 🎶🎧