A website relaunch with ten years of know-how
We started very early in the year. Everything we have learned about websites in ten years went into the new site – from our own projects as much as from our clients’. Internally we call the result our hybrid version.
Why we rebuilt our website
Conversion first, then image
For years our first website converted very well. It reliably brought in enquiries, though from a fairly limited client base.
Three years ago we deliberately went visual. Its successor showed much more of what we can do, but it was more image than sales. It brought fewer enquiries and was found less often.
We learned from both. The new site is product-centred and client-centred at the same time: it shows our work and still leads visitors clearly to the enquiry.
How AI assistants and agents are changing search
Anyone looking for a service provider today increasingly asks ChatGPT, Perplexity or Google’s AI answers. Two large corporations found us exactly this way and chose us as their creative studio.
Since then we have been passing this knowledge on to our clients – and we applied it to ourselves first.
The new look: clear, reduced and with more motion
Visually, the website has become much calmer. Black, white and light grey leave plenty of room for the work, bold headlines give orientation, and handwritten numbers add a personal touch.
Our projects take centre stage, with far more animation, more video content and a new showreel. New case studies will follow one by one.
Optimised for SEO, GEO and real enquiries
The site is built entirely around search volumes. Architecture and technology are set up so that search engines and AI agents can read and classify every content and service page.
How we name and sort our services comes from Google Analytics and our own evaluation data. So the website speaks the language our clients actually search in.
The blog has a new job, too. Instead of writing something now and then, we regularly publish topics with real added value.
Good to know: website relaunch
When is a website relaunch worth it?
At the latest when your website hardly brings in enquiries any more, rarely shows up on Google and in AI answers, or no longer shows what your company stands for today. For us it was the first two.
What should you keep in mind for a website relaunch?
Above all, make sure existing visibility is not lost. That means redirects from old to new addresses, carrying over content that ranks well, and a structure based on real search terms. Whether your current website is a good basis for that is something our free website check will tell you.
Free website check and other ways to get in touch
Through the enquiry you can request a quote in a minute. If you would rather talk directly, book a call, and for a first impression of our work there is our brochure.
New is the free website check. It shows you how well your website sells and is based on Lighthouse, the Chrome UX Report and Sistrix. In the background, AI agents analyse your site and deliver a score, concrete recommendations and an in-depth analysis within a minute. The credits are on us.